Cattle Dog Coffee was established in the summer of 2022. Founder Mat Cohen came across unique ways to serve coffee through travels, which inspired the idea to start a coffee truck. After finding the 1974 AM General in Wisconsin as an ice cream truck, Mat and his team spent time remodeling the interior, freshening up the paint job and slapping the logo on the doors to create a state-of-the-art cafe on wheels with capabilities of serving specialty coffee at high volumes.

The vision and name come from his dog, Zoe, and the active, tough, passionate and loyal lifestyle cattle dogs live.

Cattle Dog Coffee is using coffee from True Love Coffee Co. out of San Juan Capistrano, CA.